From the PR team:
"Take two brand cards, the same colour as the segment on which you've landed.
Now take the top NEWSFLASH card. They're the ones that show 'On the Up' brands on the reverse.
Announce the newsflash to all players. This could be good news for some, bad news for others; it might prompt an AUCTION opportunity.
Note that now you've taken the card, the 'on the up' brands become those shown on the next card in the pile - especially important if the newsflash refers to these.
After each player has complied with the instructions on the card, your final task is to decide whether or not you wish to launch a company."