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November 25, 2023

LOGO Bonus Question #4

Corn Flakes and All Bran were Kellogg’s first cereals in the UK. Which was the third?

(Scroll down for the answer!)

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Rice Krispies came to Britain in 1928, six years after the introduction of those two initial products.

Kellogg’s faced an uphill struggle from the start, with conservative British tastes suspicious of these new-fangled ‘breakfast cereals’.

But a huge programme of product sampling helped to convert us to the merits and convenience of a quick bowl of niceness before work or school, and, ten years later, the company built its first factory over here, a massive complex in Trafford Park.

If you guessed ‘Frosties’, then you were a little way out – they came along in 1954, and were an instant smash hit. Special K and Coco Pops followed later in the 1950’s and ‘60s.

As a bonus question… which decade saw the UK launch of Crunchy Nut and Fruit ‘n’ Fibre?

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That would be… the 1980’s. Crunchy Nut was originally known as ‘Crunchy Nut Corn Flakes’, and, unlike previous Kellogg’s cereals, was a UK invention that was subsequently introduced to the USA.

Thousands more such questions in the LOGO family of board games on Amazon!

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